Smudg.ai
The First Demand Discovery Engine Built for Beauty Brands
Know the tech
Smudg AI is a patented intelligence engine that finds what beauty consumers want but brands haven’t built yet. It maps product attributes with shopper profiles — and calculates where the two no longer align.
Smudg is built on a patented data architecture that connects two constantly evolving n-dimensional arrays — the Product Array (product attributes such as price, texture, and formulation) and the User Array (consumer identities and intent such as skin type, tone, and preference).
Each array stores data as multi-dimensional blocks across key attributes. Smudg’s engine measures the correlation between these arrays looking for overlaps. When it finds any dense demand user cluster with no matching products, it marks that gap as an “Opportunity Block” — a data-backed prediction of the product that should exist next.
This is the unmet demand in the market — the Demand Gap, a guidepost for R&D, personalization, or new product bundling.
How this helps?
Smudg AI helps brands see what's missing — and build it first.
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Find product gaps you can’t see → uncover unmet demand and hidden white spaces.
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De-risk innovation → guide your product teams with data-backed insights.
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Test smarter → keep experimentation simple, fast, and focused.
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Retarget better → reach the right customers with precision
How Smudg differs from trend-prediction tools?
Trends tell you what’s hot. Smudg tells you what your customers actually want but can’t find yet.
Most tools predict what people might search next — based on keywords, social data, or external trends. That’s useful, but it’s generic and the same for every brand.
Smudg works with your own data — what people search for and finds patterns that show what they wanted but didn’t find.
So instead of trend reports, you can:
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See where real demand isn’t being met
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Focus product or campaign ideas on proven gaps
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Turn missed intent into measurable revenue opportunities
In short, Smudg doesn’t predict just buzz, it shows you demand you’re already missing.
Your Next Bestseller Starts Here!
Smudg AI is co-creating with visionary beauty brands who think in data, not guesses.
If this is you, hop on our waitlist — we’ll build together and you’ll get early access, free and first.